Research archive
Reports
Aggregate analysis of Google Business Profile performance across verticals and regions. Each report includes sample size, methodology, and downloadable dataset.
Research published so far: 7 reports covering 9 local business verticals across 6 US states. Cross-vertical analyses sit alongside vertical-specific deep dives. New research publishes monthly.
Active on Social, Invisible on Google. The Wrong-Channel Paradox in Local Business Marketing.
463 US local businesses in our sample link active social media to a Google Business Profile that is not confirmed claimed. 1 in 10 socially-active profiles is invisible on the channel that actually converts. A data report on the backwards budget of local business marketing.
The Contact Funnel Collapse. Only 17% of US Local Business Profiles Offer All 5 Contact Paths.
94% of US local business Google profiles have a phone number. Only 22% have an email address. Only 17% offer all 5 contact paths we checked. The typical profile gives a visitor half the ways to reach the business.
The Social Media Paradox. Visual Businesses Link Fewer Social Channels Than Non-Visual Ones.
Only 22.5% of US hair salons link any social media to their Google Business Profile. Veterinary clinics, not famous for visual content, hit 43.3%. A data report on social media cross-linking across 13,859 US local business profiles.
The 4.74 Ceiling. Why Almost Every US Local Business on Google Rates Above 4.5.
60% of US local business Google profiles in our 13,859-profile sample rate 4.9 or 5.0. The average is 4.74. Only 5% rate below 4.0. The distribution is extremely right-skewed. What that means for how owners should read their own rating.
The Keyword-in-Name Myth. Fewer Than 1% of US Profiles Actually Do It.
Every local SEO tool warns about keyword stuffing in Google Business Profile names. We analyzed 13,859 US profiles. Fewer than 0.5% use superlatives. 0.01% say near me. The real pattern is city names and service words, which behave differently.
US Med Spa Google Business Profile Benchmarks, 2026
Across 1,448 US med spa Google profiles, 29% are unclaimed or unverified, the median profile has 39 reviews, and 60% rate 4.9 or 5.0. A deep dive on one of the highest-revenue Tier Special verticals.
We Analyzed 13,859 US Local Business Google Profiles. Here is What We Found.
27% of local business Google profiles in our sample are unclaimed or have unverified claim status. Half show fewer than 10 photos. One in four has no website. A data report across nine verticals and six US states.