Ongoing observations
Field Notes
Shorter pieces than full reports. Observations, patterns, and industry shifts we see in our ongoing data collection.
Apr 29, 2026Positioning
Why We Don’t Sell the Directory Bundle
Most local marketing agencies sell "100+ directory listings" as a feature. We sell two platforms managed excellently. Here is the reasoning behind that choice.
Apr 14, 2026Cross-vertical
We Analyzed 13,859 US Local Business Google Profiles Across Nine Verticals. Here Is What We Found.
A short field note summarizing what came out of four months of work across nine verticals and six US states. Seven reports, one dataset, published under CC BY 4.0.