Ongoing observations

Field Notes

Shorter pieces than full reports. Observations, patterns, and industry shifts we see in our ongoing data collection.

Apr 14, 2026Cross-vertical

We Analyzed 13,859 US Local Business Google Profiles Across Nine Verticals. Here Is What We Found.

A short field note summarizing what came out of four months of work across nine verticals and six US states. Seven reports, one dataset, published under CC BY 4.0.